The ever-developing world of digital marketing is booming with debates on Artificial Intelligence and its superiority to human creative ability. Each of them, of course, has its leverage to add more potency to brand strategies, but the magic is about finding out how to balance each. However, the top digital marketing companies recognise that neither AI nor human ingenuity can deliver great results. Instead, they combine the best aspects of each to create fresh campaigns that are both relevant and quantifiable.
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