The Google search algorithm is constantly changing, much like the way a snake sheds its skin. In other words, Google search is now hyperlocal, democratizing user control over the kind of web pages they want to see on the SERP.
Check out the following screenshots for specific search questions:
Users can also control SERP according to parameters such as update time, popular locations in the city, or the exact phrase that matches the search query. This provides SEO service companies with some perspective to target their target audience.
In today’s world, optimizing on Google is less about micromanaging the strategy than it is about micro targeting. Micro targeting means that businesses can create content that accurately matches the search query intent. This leads to higher rankings and visibility based on location or time.
In short, SEO companies need to tailor their white-label services to meet the needs of each individual user and segmented audience.
For SEO companies, web development keywords play an important role in these strategies, as it allows them to present a full spectrum of services and attract potential clients who are looking for both web development and SEO services.
Importance of Local Keywords for SEO Companies
Proximity boost is Google’s latest update to their local search algorithm. It aims to help local businesses rank higher in search results, which means that businesses in your city or town will be more likely to show up in the top results for local searches.
So, it makes sense that SEO companies would want to optimize for local keywords. Let’s take a look at how web development near me keywords can help SEO companies.
- Targeted Audience
- Competitive Advantage
- Improved Relevance
- Increased Visibility
- Better User Experience
- Mobile Search
- GMB Optimization
- Customer Trust
- Positive Reviews and Citations
- Niche Market Targeting
To read more: How Does Web Development Near Me Keyword Work With SEO Companies