A common phenomenon in the field of Search Engine Optimization (SEO) is that for most websites, a large amount of traffic usually comes from long-tail keywords in the website. When we analyze the traffic statistics in depth, we will find that the first few pages of the search keywords are often relatively high index terms, while the subsequent pages are mainly occupied by long-tail terms. Long-tail keywords are based on \\ "long-tail theory\\\" in the keyword research in the specific application. The core idea of the theory is to identify and capitalize on market segments that are searched by a large number of individuals.key benefits of hiring an seo company These seemingly insignificant markets often capture a significant portion of the market share, which is known as the long tail effect. In fact, the majority of search traffic comes from these long-tail keywords that are searched very little, especially on medium and large websites and portals where the long-tail keyword share of traffic is particularly important.
Therefore, for a website, especially a new one, with low initial weight, webmasters can focus on long-tail optimization if they want to get the desired amount of traffic in a short period of time. Here are some common methods of mining long-tail words.
1. Use keywords to check Baidu's related searches: these keywords tend to directly attract users to search, so they tend to have high traffic and conversion rates, and the principle of drop-down search is similar.
2. Research websites or industry forums in the same industry: You can use self-built tools to grab long-tail terms from competitors' websites, then remove duplicates and filter them, and finally store them in a keyword database. In addition, you can also use tools such as Baidu Index and Search Billboard to collect and expand long-tail terms.
3. Use Baidu Keyword Tool and third-party tools ability to analyze business competitors' websites to obtain; you can also visit service industry forums and websites to obtain stakeholder management information.
4. Use online Q&A platforms:For example, when searching for a target keyword in Baidu Knowledge, many questions related to that keyword will appear. By searching these questions again, you can find more related questions and form a cycle, thus constantly discovering available long-tail keyword resources.
5. Through the use of third-party payment tools can be data mining: some webmaster tools such as the Panda Keyword Tool development provides keyword Baidu index, search volume and enterprise optimization difficulty and other information,what does an seo company do which helps students to expand the list of keywords.
6. Re-organize and modify target keywords: For example, for primary and secondary school guidance websites, they can be categorized by region, grade, subject, unit chapter, cost and other factors. Travel websites can be categorized into dimensions such as city, attractions, days of travel, cost, etc., and then these keywords can be arranged and combined.
Seven. Search engine through the target keyword search drop-down search, related search mining and editorial content: but because the drop-down box is based on a single search term, its expansion is limited, and is not suitable for large-scale expansion of long-tail terms.
8. Pay attention to the hot content of related popular websites: Network hot keywords contain huge traffic potential, so network promoters should pay close attention to the latest developments of hot events.
The above techniques can help webmasters more effectively tap and use long-tail keywords, thus bringing richer sources of traffic for the site. Through the comprehensive use of these methods, webmasters can find their own unique advantages in the highly competitive online environment, to achieve sustained growth in website traffic.
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