ABM adds significant value to the efforts of startups, which frequently face financial and resource constraints. The following are the ways that startups might benefit from ABM.
1.1 Increasing ROI:
When a business invests marketing funds wisely, account-specific targeting ensures that the dollars are spent where they will be most effective. According to an ITSMA poll, 87% of respondents believe that account-based marketing outperforms all other marketing investments.