When we talk about organic positioning in search engines or SEO, we can divide it into three main parts: technical SEO, on-page SEO, and off-page SEO. If you are starting in this whole world of SEO you will have already heard somewhere, in some alley, perhaps in whispers, talking about SEO On-Page and SEO Off-Page and you may not be very clear about what exactly it refers to and what differences there are between them.
Well, this is what this article is about, we are going to see the differences and the key factors so that it is clear to you what it is and how it works.
the best digital marketing agency in New York will teach you every that you want to know about this subject. Are you ready? Let's go for it
Main differences between On-Page SEO and Off-Page SEO
Before starting, we must remember that SEO (Search Engine Optimization) means optimizing your page so that your content, services, or products appear as high as possible when someone uses a search engine like Google.
Depending on the objectives of your project, you will be more interested in "appearing as high as possible" at a local, national, or even international level, and for that, we begin to optimize and create strategies so that "Google looks at us favorably" and precisely when We talked about WHERE we can carry out these optimizations or strategies, we find the difference between On-page and Off-Page.
On-page SEO
Let's start with the technical definition:
On-page SEO is the optimizations or improvements that we make within our website intending to improve its positioning in search engines.
That is all those corrections and optimizations that we make to our website to make it more "attractive" in the eyes of Google. This can include many things, such as:
- Optimize page title tags (H1, H2, H3…)
- Have the web architecture well-optimized
- Optimize images
- Have a good loading speed
- Have the Sitemap and the Robots.txt file well done
- Create friendly URLs (short, without special characters, without years, with the keyword...)
- Optimize Snippets (SEO title and meta description)
- Analysis and optimization of user experience (UX)
- Optimizing keywords at the search intent level
- SEO content creation
- Internal linking strategy
In our digital marketing company in New York, there are always strategies and optimizations to improve our positioning by carrying them out WITHIN the website.
Off-Page SEO
Now we are going to get into the second of the terms, which from the context you will already know what it refers to, but we are going to define it:
Off-page SEO refers to all the strategies or actions that we carry out outside our website intending to improve our positioning in search engines. This refers, as you may have guessed, to everything related to improving our authority by taking actions OUTSIDE our website. These actions can be:
- Get mentions in the press
- Do guest blogging (guest post)
- Participate in forums
- Register in different directories
- Get links on related websites and blogs
- Dissemination of content on social media
- In general, everything that has to do with optimizing our positioning is based on actions OUTSIDE our website.
Social media marketing agencies in New York work with the synergy between off-page SEO and networks, since this deals, among other things, with link building, social networks, and local SEO. Optimizing ranking factors externally involves improving search engine and user perception.
Examples of On-page SEO and Off-page SEO Actions
An example of an on-page SEO action would be to optimize the title structure when creating any URL on our website, whether it is a sales page or a blog article.
For that, we will put a single main title (H1) with the main keyword that we want to position in that URL, and then we will put the subtitle structure (H2, H3...) always following the hierarchy and using complementary keywords or synonyms.
In reality, if you think about it, it is like organizing a class project for a school, institute, or university.
On the other hand, an example of an Off-page SEO action would be to create a Link-building strategy to get links from other websites to mine, but not just any links. The links that interest us are from authoritative sites with topics related to ours, but they are also links that bring us traffic... those are the perfect ones.
Taking this into account, the best digital marketing agency in New York can help you to make a strategy for creating guest posts, buying links, and/or searching for opportunities for sites on which to put our links.
What is more effective to position my website, Onpage SEO or off-page SEO?
I'm going to tell you this way, to be in a good position in a marathon, what is more important: having good health, good physical condition, and no injuries... or having done good training for the race.
Exactly, both things.
Both techniques work with the same goal: “optimize your website” to improve our organic positioning but from a different scenario. With On-Page SEO, everything will depend on the effort made to improve the internal part of that site (such as improving the loading speed, for example). In Off-Page SEO it will be necessary to depend on external agents, where we will not have the final decision regarding our off-page positioning.
However, the key to SEO is that if a user enters the website through a link (thanks to a good link-building strategy), and what is found is not optimized, the work of the techniques becomes quite a challenge. failure. That is why they must work together, to take care of the internal and external parts of your brand. To create a solid marketing strategy (we always recommend choosing your keywords well) and convince our target audience, it will be necessary to include both techniques.
Final words
In reality, on-page SEO and off-page SEO do not represent the entire SEO landscape. You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc. However, it is important to remember that the correct thing to do and what will give you the best results in the long term is to work on your On-Page SEO and your Off-Page SEO at the same time.
If your company needs to optimize the website in both SEO aspects (on-page SEO and off-page SEO), the best digital marketing agency New York can help you do it. We have an SEO team with experience and specialized knowledge in each of the parts that make up SEO. Your website will be in good hands, and you will be able to appear in the first search results on Google and other search engines.