Link building is an essential aspect of SEO Business, but it can be a complicated process to understand and follow. Several hidden technicalities exist in the vast universe of link-building that make a huge difference to how search engines perceive and use links. When Google introduced the concept of Dofollow vs Nofollow links, the world of SEO went crazy! No one knew what was really required, and everyone started adding spammy backlinks left, right, and centre without truly knowing what effect this would have on their website visibility.