Building an internal team to build a website for your company might seem like a great way to experience a collective effort, but what if you don’t have the expertise? Sounds like you’re vandalizing your business? You may have a unique idea for building a website, but you may not have the resources to execute it.

That’s where white label services comes into play. Most brands choose to partner with white label agency services because the concept is flexible, the benefits are mind-boggling, and they think they’re the experts behind the scenes. Partnering with the right white label services provider will open up more opportunities to grow the reach of your business.

In this article, we’ve focused on white label services in web development and who benefits from it?

What all you can sell through white labeling services?

• Website Development
• Web Design
• Logo Design
• Branding
• Content Marketing
• SEO
• Social Media Marketing
• Email Marketing
• Other marketing techniques

What is White Labeling in Web Development?

A white label service is a representation of you and your brand while keeping your business objectives in mind. For instance, a white label web development company would be able to offer additional services in addition to web development services.

For instance, even though you are working on your client’s marketing strategy, you can reach out to a white label agency for website development and other tasks.

A white label agency service is the process of providing products/services for the purpose of rebranding or reselling them by another company. For example, a company A creates a website for a company B to rebrand and sell under their name.

Working of White Label Services in Web Development

White labeling service in web development can work as per the below two models,

Website for the Direct Owner

Company A creates the website for Company B (the direct owner)
In this scenario, Company A creates the website directly for the end-user (Company B).
Company B can either develop their branding elements or request Company A to develop their branding elements for them
This is the basic white labeling approach in web development
The customer hires a remote development company instead of hiring an internal development team for the website
In this white labeling approach, the code, the design elements, the branding, and the website are owned by the end user (Company B).

Website for Third-Party

A company (Company A) creates a website for another company (Company B) which resells it to its customer (Company B) under its brand name. In this scenario, Company A creates the website for Company B (Digital Agency) which further resells the site to its customer under its brand. The Digital Agency (Company B) uses the white labeling services as they do not have an internal technical team to create the website. Company B can choose to fully partner with Company A for the development of the website, branding, marketing, etc. or they can choose to partner with other companies for different services. From the end customer’s point of view, the complete cycle of services is offered by Company B.

To read more: White Label Services for Web Development — A Simple Guide