1. Personalisation at Scale
AI allows brands to deliver personalised content to diverse audience segments, increasing engagement and conversion rates. By analysing customer data, AI tools can predict preferences, allowing campaigns to resonate with each audience's unique needs.
For example, a retail brand can leverage AI to send personalized ads that feature products a customer has browsed in the past. This expertise from a luxury brand design agency is an extension of the brand's identity so that the experience is consistent and memorable.