Conversion rates are a crucial measuring tool for any online business. They are the percentage of visitors who take a desired action on your website, and this action can be tailored to fit your business’s unique goals. Whether it’s making a purchase, signing up for a newsletter, filling out a contact form, or downloading a resource, the conversion rate can be adapted to indicate how well your website or online marketing efforts are performing in turning visitors into customers or leads. Understanding the ideal conversion rate is important for assessing how effective your marketing campaigns are and helping to optimise your sales funnel.
