The influence of 3D store signs on retail performance is not debatable. They integrate the shape, function, and branding that drum up attention identifies consumer behaviour. While also serving as signatures from typical signage, they offer unparalleled visibility and creative opportunities made possible by their three-dimensional design. Thus, by creating 3D store signs, retailers elevate their storefronts, enrich their branding, and create a stimuli-rich learning environment to attract customers and make sales.