From PR 1.0, trhough 2.0 to 3.0

Emerson College, Boston

Kasteel Well

 

PR Guy

 

 

Bad PR and Good PR, Real-Time PR

 

United Breaks Guitars

 

http://bigbreaksolutions.com/events/?utm_source=UnitedBreaksGuitarscom

 

 

Carlton cases

 

Delta Airlines

 

 

Video power

Sonim Phone, viral

http://www.youtube.com/watch?v=dhqs2qvCMB8&feature=player_embedded#!

 

Will it blend?

 

 

Small disaster, wrong media use

http://www.oregonlive.com/oregon-city/index.ssf/2011/09/state_rep_dave_hunt_announces.html

 

 

Required reading

 

Flat Earth News, Nick Davies

http://www.amazon.co.uk/Flat-Earth-News-Award-winning-Distortion/dp/0701181451

 

Real-Time Marketing & PR, David Meerman Scott

http://www.davidmeermanscott.com/real-time-marketing.html

 

The Fall of Advertising and the rise of PR, Al Ries & Laura Ries

 

 

Churnalism

http://en.wikipedia.org/wiki/Churnalism

 

Citibank and protesters

http://www.economicvoice.com/citibank-arrests-customers-for-trying-to-close-accounts/50024660#axzz1bEpx3HjF

http://www.youtube.com/watch?v=fdeuuzXS_sY&feature=player_embedded

http://therealtimereport.com/2011/10/18/social-media-nightmare-citibank-has-customers-arrested-video-goes-viral-now-what/

 

Transavia case, bad and good

http://www.marketingfacts.nl/berichten/20110330_transavia_zoekt_slogan_ontaardt_in_pr-nachtmerrie/

and

http://www.molblog.nl/bericht/kritische-facebookers-op-bezoek-bij-transavia.com/

 

 

Astroturfing

http://www.guardian.co.uk/media-tech-law/astroturfing-posting-fake-reviews

Duke Nukem PR

http://www.wired.com/epicenter/2011/06/duke-nukems-pr-threatens/

Belkin

http://www.engadget.com/2009/01/19/belkin-pleas-for-mercy-over-paid-amazon-reviews-deception/

Mudslinging (Facebook vs Google)

http://www.prdaily.com/Main/Articles/8255.aspx

 

 

Social Media Release

http://www.pressdoc.com

 

Social Newsroom

http://newsroom.cisco.com/

 

Twitter News Release

http://blog.hubspot.com/blog/tabid/6307/bid/23081/Twitter-News-Release-Gets-Attention-And-Retweets-Hub140.aspx

http://blog.hubspot.com/blog/tabid/6307/bid/23036/Hub140-HubSpot-Acquires-Social-Media-Marketing-Company-oneforty-http-bit-ly-Hub140.aspx

 

 

Twitter damage Youp van 't Hek/T-Mobile

http://www.nrcnext.nl/blog/2010/10/25/youp-vant-hek-brengt-t-mobile-imagoschade-toe/

 

 

Social Media Dashboard tools

http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/

 

 

Infographics

http://visual.ly/

http://www.flickr.com/photos/wardvanbeek/6230661971/sizes/o/in/photostream/

 

 

Did You Know