With an annual sales value of $300 billion, health and personal care is the second largest retail sector in the US, and it's a growing business! Every day, new e-commerce niches and trends in cosmetics appear, democratising the beauty business and reducing entry barriers.
An order fulfilment plan is necessary when selling online. In order to streamline their business processes and eliminate the burden of client order fulfilment, a lot of cosmetics firms opt to collaborate with a third-party logistics (3PL) supplier for Cosmetics export from India.
Transportation Options for Wellbeing, Beauty, and Health
- Having to complete orders on their own might eat up important time that could be spent creating new items, interacting with influencers, or going to trade shows. You may focus on expanding your company by gaining more time by working with a 3PL.
- See what to look for in a 3PL for your cosmetics company as you read on to see whether outsourcing fulfilment will save you time and money.
Qualities of a Cosmetics Third-Party Logistics Provider to Consider
- Your cosmetics firm needs a 3PL that can execute four essential tasks:
- Allows you to display your brand and integrates seamlessly with any platform you sell on
- enables simple inventory management
- Delivers cosmetics to clients in a prompt, simple, and transparent manner
1. Connects seamlessly to all of the platforms where you sell.
As your cosmetics company expands, you'll probably stop selling on a single e-commerce site or marketplace. For example, before branching out to sell on Shopify, Ebay, and Amazon, many companies first launch a Shopify store. Working with a 3PL that combines well with every online store is crucial because of this. To increase automation and visibility, it should be easy to link the systems and start a two-way data push.
The fulfilment software from Onnsynex interacts with popular e-commerce sites and marketplaces with ease. Onnsynex provides real-time visibility into orders, delivery tracking, inventory tracking, sales channels, and more. It begins immediately as soon as a customer puts an order and fulfils it for you.
2. Enables you to present your brand
Customers who choose to buy from you are investing in more than just your merchandise; they are also purchasing your brand experience. Consumers want to have a connection to the brands they use on a daily basis, and purchases of cosmetics are personal decisions. It's critical to collaborate with a 3PL for cosmetics export from India who recognises this and gives you the tools to promote your brand throughout the delivery process. If you solely sell online, a customer's initial in-person encounter with your items occurs when they get their first purchase, and they are left with an impression by what they see when they arrive at their doorstep. According to research, 34% of respondents claim that seeing a brand's packaging influences how they feel about the company or merchant who supplied the product.
According to the same survey, 40% of online buyers are more inclined to suggest items to their friends if they are packaged under a brand. This means that your packaging may act as a marketing tool. One of the most effective marketing strategies in the cosmetics sector is word-of-mouth, so make sure you're providing your clients with something (beautiful and branded) to speak about. In what way does this pertain to selecting a 3PL? Certain online retailers insist on branding the boxes they use to transport your goods with their logo rather than yours. Make sure the 3PL you select permits you to supply your own unique packaging and gives you the option to include printed inserts or branded tissue paper with your order for cosmetics export from India.
3. Makes managing your inventory simple.
Because of the nature of cosmetics, inventory management is a crucial consideration when selecting a 3PL, particularly if you offer natural or organic goods. Because of their shorter shelf lives, these items need to be manufactured in sufficient quantities to be sent by your 3PL.
Select a 3PL who provides you with a 360-degree picture of your sales and inventory, including sales patterns that can enhance your ability to estimate inventories. To ensure that older inventory disappears from the shelves first and that no expired goods are ever sent, your 3PL should also enable you to segregate inventory by lot numbers.
Other services that you might desire from your 3PL for inventory management include establishing reorder notifications, combining inventory data across marketplaces and e-commerce platforms, and bundling items for promotions. Reorder point formulas are used to determine the stock levels at which you should reorder merchandise from your supplier.
4. Quickly, simply, and transparently ships orders to consumers
While selecting your items, customers entrust your brand with their business and anticipate openness regarding the online purchases they put as well as the cosmetics they use. Cooperate with a 3PL that combines information from several sources to provide total insight into an order's lifecycle, from the time it is placed until it reaches its destination.
Customers are automatically updated about their packages via the technology that links all e-commerce platforms and marketplaces to the fulfilment centres of your 3PL for cosmetics export from India. When an order ships, the 3PL's system may instantly send a confirmation back to your e-commerce platform, which will then provide your consumers with tracking information.
You should be able to respond to inquiries from clients on their orders with confidence and speed by providing the most recent details. Customers are more inclined to reorder from you when their current supply runs out and to refer your goods to their friends and family because of this openness, which also fosters brand loyalty and consumer confidence.
Find out more about picking a reliable 3PL.
Selecting the ideal 3PL for cosmetics export from India might help you save time and money while satisfying your clients if your cosmetics firm is prepared to outsource fulfilment. Finding a 3PL you can rely on to manage every step of the retail fulfilment process requires knowing what to look for in a possible partner. Onnsynex collaborates with rapidly expanding health, beauty, and wellness firms by providing a comprehensive range of fulfilment services, from distinctive packaging to quick and reasonably priced shipment.