Traditional PR and digital PR are both important for strategically reaching out to target audiences, but their approaches are different. Print, radio, and television are the key platforms used in traditional PR to offer relevant content or shows to the target audience while promoting certain businesses to grab their attention.
Digital PR platforms offer better convenience for communicating with target audiences. Exnovation, a reputed digital marketing company in Orlando, leverages the complete potential of interactive social media platforms to establish two-way communication with target audiences.
https://www.exnoweb.com/blog/the-role-of-digital-pr-in-a-successful-social-media-strategy/