Social media and influencers are key to generating excitement and attendance for your car show. A savvy online marketing strategy can take your event from local to viral. Here's how to leverage these powerful tools to accelerate the buzz around
your automotive happening.
Leverage Social Media
Social platforms like Facebook, Instagram, and Twitter offer free and easy ways to spread the word about your car show. Create an event page and post regular updates, photos, special announcements, and contests. Encourage people to share posts with their networks to expand your reach. You can even run affordable targeted ads to get your event in front of receptive audiences. Offer incentives for checking in, posting photos, or tagging your show.
Hashtag It Up
Create an official hashtag like #YourCityCarShow2023 and encourage people to include it in all online event chatter. Track the hashtag to see who discusses your show and spur more conversation. Offer prizes for top posters or the most creative car photos tagged with your hashtag.
Partner With Influencers
Research popular local car enthusiasts, bloggers, and others with an influential automotive social media presence. Reach out to suggest a partnership to help promote your event to their network of engaged followers. You can offer free admission or car show trophies in return for posts, stories, and shares about your event from their account.
Show Off Sweet Rides
People follow car-focused accounts because they love ogling photographs of beautiful and unique vehicles. Regularly post images of standout cars, bikes, and trucks at your event. This gives individuals a taste of what they can anticipate seeing in person. Offer car show trophies to fuel-friendly competition for the best paint job, engine, or restoration.
Live Stream Video
Consider live streaming parts of your car show on social platforms or tools like Twitch. This generates excitement as the event unfolds in real-time while allowing virtual attendees from afar. Re-share recordings after the event to let the buzz continue.
Run a Photo Contest
Organize an online photo contest leading up to your event, inviting people to submit images of their cars for judging and prizes. This engages gearheads to compete for bragging rights and gives event attendees a sneak peek of vehicles on display. Promote category winners on social media to highlight what visitors can expect to see up close at your show.
Document Show Highlights
Assign someone from your team to be the official event photographer and videographer. Document all the gorgeous cars, special displays, and attendee excitement throughout the day. Share these visual highlights on social media during and after the show to keep the momentum and positivity flowing.
The right social strategy can shift your car show from mild to viral. Partnering with influencers and leveraging tools like hashtags, photo posts, and live videos lets thousands discover and share in the automotive experience. Offering incentives for online engagement will accelerate word-of-mouth both near and far. Captivating social buzz translates into accelerated attendance both online and in person.