Mastering PPC: A Comprehensive Course
Unlock the Power of Pay-Per-Click Advertising
Understanding Pay-Per-Click Advertising
PPC is an online advertising model where advertisers pay a fee each
time their ad is clicked
●PPC has an important role in Digital Marketing
●It has an important role in Targeted Traffic
The Significance of PPC in Digital Marketing
●Instant visibility and results.
●Targeted audience reach.
●Control over budget and ad spend.
●Measurable and trackable ROI.
Key Components of PPC
●Keywords: Choosing the right ones for your business.
●Ad Copy: Crafting compelling and relevant advertisements.
●Landing Pages: Optimizing for conversions.
●Bidding Strategies: Maximizing ROI through strategic bids.
Types Of PPC Advertising
●Overview of major platforms:
○Google Ads
○Bing Ads
○Social Media PPC (Facebook, Instagram, Twitter, LinkedIn)
Google Ads Fundamentals
●Campaign types (Search, Display, Video, Shopping).
●Ad formats and extensions.
●Quality Score importance.
Bing Ads and Other Platforms
Beyond Google: Exploring Alternative PPC Platforms
Microsoft Advertising is a pay-per-click (PPC) advertising platform used to display ads
based on the keywords used in a user's search query. For advertisers placing a large
number of ads or developers building advertising tools, the Bing Ads API provides
programmatic access to Microsoft Advertising
Keyword Research Strategies
●Identifying relevant keywords.
●Utilizing keyword tools.
●Analyzing competition.
Landing Page Optimization
●Designing user-friendly landing pages.
●A/B testing for improved performance.
●Aligning ad content with landing page experience.
https://mohalischoolofdigitalmarketing.com/
THANK YOU
Thank You for Mastering PPC with Us!
