Feasibility Study To Start A E-Commerce Company will assist in evaluating the viability and potential for success of your company idea. When performing a feasibility study, a number of aspects need to be taken into account, such as the competition, the marketability of your product or service, the financial health of your business, and more.
1. Vertical Integration approach: This approach focuses on developing in-house goods and integrating direct-to-consumer sales. Products are sold directly to customers via business websites; middlemen are not required. By managing numerous steps of a value chain, the vertical integration technique reduces expenses and raises profit margins. Some major obstacles, meanwhile, might be the high upfront expenses associated with constructing or purchasing the required infrastructure. With a D2C vertical nutrition focus, HealthKart seeks to overcome nutritional gaps in India, where health consciousness is steadily rising.
2. Horizontal Integration strategy: This strategy and Market Research On Health Supplement used in the marketplace method to combine several brands into a single platform. In addition to giving partner companies access to a wider client base, it promotes pricing competition. FitBasket is an illustration of a horizontal business model in which a variety of goods from many companies are combined into a single platform.
3. Hybrid Integration Model: This model combines important components from vertical and horizontal integration strategies. By doing this, businesses may minimize the shortcomings of these two models while capitalizing on their benefits. Musclebalze is a great illustration of a hybrid business strategy as it runs its own online store and makes use of well-known ones like Amazon and Flipkart to expand its clientele.
Conclusion
Market research in the health and fitness Industry can help us better understand the benefits and drawbacks of each model. Muscleblaze and Healthkart are two of the top three brands in the market, with respective sales of USD 44.8 million and USD 33.5 million in CY 2023.