A white-label SEO best practice and strategy involves optimizing a website to drive leads to the door. White-label digital agencies are focused on building long-term relationships with other companies.

When marketers rely solely on paid marketing services for brand awareness, the longevity of such campaigns is questionable. These campaigns need to be complemented by Search Engine Optimization (SEO) techniques to improve organic traffic, increase SERP positions, increase domain authority and increase sustainability.

According to a Databox survey, 70 percent of marketers believe SEO is more effective than pay-per-click (PPC).

A recent Hubspot report found that companies rank brand awareness as their top marketing priority, just ahead of sales.

In this blog, we are sharing the best practices and white-label SEO strategies for a wider brand awareness.

With the rise of digitalization, the boundaries between B2C companies and white-label companies are becoming blurred. While there is almost nothing unique about SEO for a white-label service provider, a white-label marketer must work for unique situations such as:

• A startup founder may require a “HR software”
• A surgeon may search for “most comfortable surgical gloves”
• A CMO may search for “omnichannel marketing”

And this is where they need to differentiate their SEO strategies with that of B2C counterparts.

Best Practices for white-label SEO: manipulating Google & other search engines

To read more: White-Label SEO Best Practices and Strategies