Businesses face a crucial decision when it comes to reaching customers: B2C (traditional model with intermediaries) or D2C (direct-to-consumer).
- B2C: Businesses sell through retailers, often involving multiple intermediaries.
- D2C: Businesses sell directly to consumers, cutting out the middlemen.
D2C Pros:
- Lower costs
- Stronger brand control
- Deeper customer relationships
D2C Cons:
- Requires significant online presence
- Demands strong e-commerce capabilities
Key Considerations:
- Budget: D2C has higher upfront costs but can be more cost-effective long-term.
- Target market: D2C works well for niche or online-savvy audiences.
- Product: Simple products are better suited for D2C.
- Resources: You'll need in-house expertise for D2C.
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