What is a white label digital agency?
A white label digital agency is a service provider that provides a range of services — from branding and web design to development and digital marketing — to small businesses, medium-sized businesses, and large enterprises that are looking to expand their team and talent base.
In many cases, white label digital agencies may appear professional. However, choosing a good white label partner can be a challenge. In some cases, you may even regret not choosing a white label partner for your digital agency.
Or, you may be looking for the first time. No matter what your needs are, we’re here to help you find the right white label digital agency partner for you.
We’ll walk you through the questions you should ask and the reasons you should ask them. That way, you’ll have a better understanding of what to do, and whether to say ‘goodbye’ or ‘bye’.
Let’s begin.
1. Questions to Ask a White Label Branding Partner
- How much time do you spend on understanding a brand?
Reason to Ask
No two white-label branding partners will have the same process. It depends on the type, nature, and size of your project. As you ask your white-label partner about their timeframe, you will learn about the timing and process that goes into branding.
What does ColorWhistle do? Here, we have a very specific process. First, we would request an understanding session about your brand, either with your end client or with your white-label partner. Then, we would go over the basics of branding, such as your brand positioning, your brand voice, and then we would move on to the branding tasks. Depending on your feedback and iterations, this process can take anywhere from 5–10 days.
2. Do you offer re-branding services?
Reason to Ask
Rebranding is one of the most important aspects of branding. When it’s done correctly, it’ll not only give your brand a fresh look, but it’ll also change your target audience’s perception of your business. On the other hand, if it’s not done properly, it can damage your brand’s reputation. When you ask, “does the agency have experience with rebranding?”
Our ColorWhistle team has extensive experience in rebranding B2B projects, which has enabled us to gain a deeper understanding of what rebranding is, the different types of rebranding, the custom rebranding strategy that resonates, and the things to think about. We analyze your existing branding elements and strategies to understand what works and what doesn’t. We then work on the look and feel of the rebranding. Based on the feedback from the client or the white-label partner, we will implement the changes and deliver the new image.
3. Do you conduct brand audits?
Reason to Ask
What is a brand audit?
A brand audit is a comprehensive review of a brand’s position in the marketplace against its competitors. Ask your white label agency if they will do a thorough brand audit. If so, tell them exactly what they are looking at. If not, take a step back.
To read more: 35+ Questions to Ask Before Partnering with a White Label Digital Agency