People discover videos on YouTube in several ways, like by searching from some content on the search page of YouTube or by clicking on the videos suggested on the watch page or just selecting a video displayed on the homepage. YouTube can be of use in advertising about your product or brand and reaching interested parties.
It is a well-known fact that YouTube is emerging as a powerful tool for marketing, branding, and making money. But if we talk about the advertising part, the advertisers need to spend more time and money to find success on this online video sharing platform through advertisements. Before getting into it, let us understand what a YouTube ad is and how it works.
Things to know about YouTube advertisements
Ads on YouTube views are different from those on Facebook and Google. It is because of the way a view on an ad is counted. On YouTube, you will earn through ads only when the user watches the ad for 30 seconds or watches the full video.
Here is a list of different types of YouTube ads:
- Non-skippable video ads: these are the type of ads that appear before, during, or after the main video you are watching. And it would help if you watched the entire ad before viewing the main video.
- YouTube TrueView Instream skippable video ads: These ads can appear anytime during the video and allow them to skip it after 5 seconds if they want.
- YouTube display ads: these ads appear on the main video's right and above the videos' suggestion list. They run across all areas except the homepage of YouTube.
- YouTube overlay ads: transparent ads appear on the lower side of the main video. You can view this on yours. Users are free to exit them anytime.
- YouTube midroll ads: You can consider these ads as breaks between your main video. They work like tv commercials that run over 15mins. Only after viewing full youtube ads can you watch the rest of the video.
Does anyone click on YouTube ads?
The answer to the question is definitely yes! People do click on YouTube advertisements. But the fact is that only a tiny percentage of people do so. If we go for exact data, then the current study shows that less than 10% of people click on YouTube advertisements.
Here are some reasons why people do not click on paid ads:
- They are worried that their internet behavior might get tracked.
- They do not trust online advertising.
- They are cautious about getting a virus attack on their system.
- They do not find the ads relevant enough.
Let us see some reasons why people do click on paid advertisements:
- Some people do it by mistake, without realizing that it was an ad.
- They were interested in the ad.
- Due to some eye-catchy titles.
- Impressed by well marketing skills of advertisements.
How can you know if the ad is working?
- The number of times people watching or engaging with your video ad will help you see the users your ad is reaching.
- you can find how engaging your ad is by knowing about the number of clicks by people on ads.
- video viewership will allow you to understand what portion of ads the user completed and where people lose interest.
Conclusion:
Youtube advertising is a great way to make your video reach in front of a relevant audience. More people should understand the power of such paid advertisements. Paid ad strategies can be used as supplementation to create an online powerhouse through content and SEO marketing. So the advertisers must work hard and plan some practical ideas to get more traffic on paid ads like the organic ones.