Google Adwords is the most popular amongst the online advertising platforms that business entities use to run their pay per click marketing campaigns to advertise their products and services in front of their prospects online.
At, Google Adwords platform, there are numerous targeting options & setting available which caters to different types of businesses. One must use these features in their campaign carefully, as any lapse in choosing a campaign feature can cost you to pay a large portion of your campaign budget without achieving your desired marketing goal.