Digital marketing has become an essential part of every brand's marketing strategy to build a presence among its target audience. Furthermore, it is constantly changing with technological progress and innovation. As we step into a new decade, let us take a look at the digital marketing trends that are shaping the world of online marketing in the coming times.
Digital marketing has become an essential part of every brand's marketing strategy to build a presence among its target audience. Brainmine is the best Digital Marketing agency in Pune offering expert services in SEO, SEM, PPC, social media, website development custom solutions for your business.
Streaming Video Ad Engagement & Vlogging taking 2020 by storm
According to the IAB's 2019 Video Advertising Spend Report, streaming video advertising is required to happen in 2019, and the trend is likely to continue until 2020. Digital budgets have increased by about 25 percent in a year due to an increase in customer viewing habits.
Online viewers pay more attention to both advertisements and content when watching educational videos. In addition, viewership of videos on social networks, websites, Facebook Live and Instagram Live is 3 times higher than live videos that are not live.
As discussed above, the videos are particularly live, engaging a wider audience than other mediums. Thus, it explains the unstoppable success of channels like YouTube, Instagram Stories and Snapchat, video blogs.
Vlogs gain an edge over other types of video content such as short films and interpretive videos because of their ability to connect directly to viewers. The tone is direct and addressed to the viewer, creating a more personal and direct connection with the audience. Video marketing and vlogs continue to grow and diversify globally. The time of 2020 gave importance to video advertisements and digital marketing purposes.
The growing popularity of social media influencers
Influencer marketing has been a popular digital marketing trend for some years. Now at a stage where it has grown to become a preferred and viable medium for building a network, big-shot influencers are thriving on this business model. Not only that, with a huge follower base, all types of brands include them as a part of their digital marketing strategy so that they can engage with a large customer base. The impact of social media is now considered a commodity. Whether the brand is a big brand or a small one, it is ready to leverage the power of mass followers that influential people bring with them. Effective marketing is expected to see a steady increase in popularity in 2020.
Interactive content & emails
Ninety-nine percent of consumers search for more interactive content online, according to experts. And, with this concept in mind, the year 2020 is likely to attract their attention to what they want. AR / VR, quizzes, 360-degree videos, etc. are just a few of the many examples of online interactive content.
Email marketing is still one of the best channels in the digital marketing domain. However, it is observed that ROI is slowing down. Instead, to give it a go, digital marketers are replacing it with a new approach and look. There is a rapid decline in plain-text email and newspaper. They are being replaced by vibrant, pixel-perfect emails that look attractive and interactive. Started in 2019 and continuing into 2020, emails designed for this purpose not only look but act like web pages that have clickable links and interactions to improve the conversation
Other social media channels taking the stage
Facebook shows a decline in revenue, despite its popularity and high earnings. Similarly, Twitter, too, is stabilizing. Even though they remain part of some essential digital marketing tools, alternative social media channels are growing at a fast pace. Social media channels such as Pintrest, Medium, Snapchat, and Reddit are new places for marketers to interact and connect with their brands connecting with millions.
Content Experiences shape Content Marketing strategies
Material experiences are the right mix of content with context. Why is it important if you ask? it is because; Every content shared online is similar to sharing an experience with the audience. It can be either a good or a bad one depending on various elements such as design, placement, environment and more.