Social media sites provide a great platform for reaching out to new customers. Out of a number of options in social network sites, choosing the right one for your business is very essential.
You might think of using them all at once, but there are sites more suited for businesses than others. Depending on the business’s target audience, you need to make sure that you are using the right social media platform to market your business with SMM.
Below are the most important social media platforms to be used by your business for social media marketing and details of the target audience they help you to reach.
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Facebook
With monthly active users of around 2.7 billion, Facebook is the best platform to engage your audience, collect their reviews, provide customer service, and do simple advertising.
Facebook is generally the most popular and most preferred social media site which provides advertising options to businesses. It is one of the biggest social network sites in the world.
Today, a Facebook business page has become necessary for brands to market their products and services. You should update your Facebook page regularly since customers expect businesses to be present on Facebook and respond to their queries and concerns.
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Twitter
Twitter is a great platform for building industry authority and posting real-life updates. Twitter has an average daily active user base of 186 million.
Twitter is a fast-moving platform that offers quick news and information to users. Thus, Twitter is very useful for companies that publish original content regularly.
It’s easy to post blogs and share links on Twitter. Regular posting sends readers directly to your fresh content. Make it a part of your SMM strategy to share useful information which will build your reputation as an authority in your industry.
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LinkedIn
LinkedIn has a registered user base of over 706 million. The best use of LinkedIn is to reach B2B prospects and potential employees. It is a social networking platform for professionals.
In case your company is hiring, then an active LinkedIn account can help you reach out to potential employees. An updated LinkedIn profile of your company can show your applicants details about your business.
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YouTube
YouTube is a very popular video-based social networking site. It has a registered user base of over 2 billion. The best use of YouTube for your business can be highlighting company culture, tutorials, and demonstrations.
YouTube is one of the largest sources of user-generated content online. It can be a great way to connect with users through original content created by your company.
There are many features of YouTube beneficial for your brand. You can directly get views on the platform and you can use YouTube to host videos to be embedded on your site. Since video content is very engaging, you must create a YouTube account.
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Pinterest
Pinterest is very popular for sharing products and has a monthly user base of over 400 million.
It would be very helpful to post on Pinterest in case you have an eCommerce business. Actually, 87% of pinners post their products online on Pinterest. The social media platform allows you to upload individual photos and descriptions with a link much like a product page with a product photo, information, and link to its webpage. Even Pinterest’s built-in shopping feature makes it easier for businesses to sell their products on the platform.
You can even use rich pins to provide more information to a product, recipe, article, and app pins, and use their advertising options to reach more people. It is an easy method to attract traffic directly to your website and connect with potential customers.