Starting from the basics, the primary difference between Search Engine Optimization (SEO) and Pay Per Click (PPR) is the source of the traffic. When you are getting organic traffic without paying anything then, it is called Search Engine Optimization. As the name implies, Pay Per Click is the traffic you are getting by paying to the search engine.
These are the two terms that people used for getting traffic. Basically, both of these are part of Search Engine Marketing (SEM). If you want to increase the traffic of your website, you can use one or both of the techniques.
Here we will discuss the difference between these two by keeping in mind the position, traffic, cost, conversion and ease.
Position in Search Result
If you are willing to get the top position in the search result, you can use any or both of these practices. If a person is willing for SEO, one should wait a minimum of months for this position.
But in the case of PPC, the case is very much different. For people who want to rank their website as soon as possible, it is best for them to practice PPC because they can get the result in one or two days.
If you do not know to use these practices, there are many companies offering search engine marketing services in USA. You can get help from one of the reputed companies.
Cost of The Services
Before deciding on any service or both practices to get maximum traffic, it is suitable for you to keep in mind the price of the job. As mentioned above, SEO traffic is free and PPC is paid. But for SEO, it needs a lot of hard work to optimize your website against specific keywords.
PPC is easy to do but you have to pay for the traffic you are getting from the search engine. The mechanism behind PPC is that you have to pay more for the competitive keywords because there is a lot of competition for such keywords.
Most people want to get traffic free but they do not have the expertise to optimize their website, so, in such cases, they need to get help from an SEO expert who does the job perfectly. So, professionals charge the website owner for this service.
Working Mechanism of PPC
When we discuss it in-depth, the cost per click varies with the popularity of the keyword on which you want to rank your website. If there is much competition for the keyword, its price goes high and the keywords that people do not consider, their prices go down.
The whole mechanism works with Google Ads. And an ordinary business owner who does not have much knowledge of it needs to get help from a PPC agency in USA to do this job. So, in such cases, one has to pay both Google and an agency.
The best thing with PPC is that you do not have to pay for views and impressions. You need to pay for clicks on your website, so you should be very careful that your website is ranked against those keywords that people are searching for your business.
The best thing is that you can set an estimated budget that you have to spend in a day, so it will help you to know how many clicks you can get.
Conclusion
If you can wait for some time for the traffic, it is best to practice SEO on your website. It is better than PPC in many aspects. A person who has much budget and wants to get traffic as soon as possible then, it is suitable for him to go for PPC. Thus, one can maximize the traffic in days, while SEO needs to wait for months to get enough traffic.