Dubai, United Arab Emirates -: Rubicon Exotic Drinks, a global leader in the beverage industry, is excited to announce the launch of its popular Rubicon Spring range in the MENA region. Featuring five unique, flavoured sparkling spring waters, this innovative beverage promises a refreshing twist on traditional sparkling water.
Following its success in the UK and Canadian market, Rubicon is committed to bringing its innovative products to a global audience, with the Spring line arriving soon in the Middle east and North Africa. This unique, healthy, and delicious choice for health-conscious consumers offers a refreshing fusion of sparkling water with the vibrant flavors of exotic fruit juices, containing no added sugar, artificial colors, or preservatives.With its light, bubbly texture and natural fruit flavors, Rubicon Spring offers a revitalizing alternative to traditional soft drinks and sugary beverages.
In addition to offering a refreshing beverage, Rubicon Exotic Drinks uses eco-friendly packaging for Rubicon Spring, including bottles made from recycled plastic that can also be recycled again – a big step in the direction of fully circular packaging. This initiative is part of Rubicon’s broader sustainability strategy, which aims to reduce the environmental impact of its products and operations.
The MENA launch of Rubicon Spring signifies a strategic step forward for the Rubicon Exotic Drinks’ global expansion. Key markets across the Middle East, Asia, and North Africa will soon experience the brand’s commitment to innovation. This strategic move is supported by a robust distribution network and partnerships with leading retailers throughout these regions.
Recognizing the surge in demand for healthier beverage options and the popularity of functional drinks, Rubicon Exotic Drinks has strategically prioritized consumer preferences with this launch. Extensive market research and consumer insights have guided both product development and launch strategy, ensuring Rubicon Spring line caters to the diverse tastes and preferences of global consumers.
Rubicon Spring will be available in a variety of tantalizing flavors. From the tropical blend of Pineapple & Passionfruit to the zesty Pink Grapefruit & Blood Orange, each flavor promises a refreshing adventure. The juicy Strawberry & Kiwi, sun-kissed Orange & Mango, and bold Black Cherry & Raspberry complete this enticing collection, offering a perfect balance of familiar and exotic tastes to quench your thirst.
Jose Jacob, Sales and Marketing Director, said, “We are thrilled to bring Rubicon Spring to the MENA region. Our commitment to innovation and quality ensures that consumers will enjoy a unique and refreshing beverage experience. The Spring range will be available in all leading Gas stations, Supermarkets and Hyper markets this summer”.
Rubicon Exotic Drinks invites consumers, retailers, and distributors worldwide to join the Rubicon Spring movement. Experience the refreshing taste of Rubicon Spring and be part of a global community that values health, wellness, and sustainability.
The Spring range will be available first on Careem, followed by all leading gas stations, supermarkets, and hypermarkets, including Zoom and All Day Mini Mart, this summer.