Fan Duel, a gambling and sports betting leader in North America, announced the launch of a new advertising campaign for this year's highly anticipated NBA playoffs. Athletics and online gambling operators are the NBA's official partner, and the new plan uses the latest fake technology to bring iconic basketball players from the past back to the court.
Fan Duel, headquartered in New York, USA, is a leading sports technology entertainment company that offers casino and sports betting to various regions in terrestrial and digital forms. It currently operates more than 30 retail stores, has more than 17 million customers, and offers Fan Duel TV and Fan Duel+ distributed on linear cable TV and OTT platforms.
On Monday, April 10, 2023, Sports Betting Leader announced that the "Think Like a Player" ad scheme has just begun. Partners with NBA analyst and legend Charles Barkley to use a fake version of the 1990s named "Young Chuck." The goal of the campaign is to make players think like professional athletes when betting on the platform.
In a new ad, Mr. Barkley advises bettors to think twice before placing their bets, while recruiting "youngsters" to help fans understand how they can offer the same thrilling gameplay to their favorite athletes. Sportsbook also offers a $5 bet special sign-up offer, and newly signed users can receive $150 in bonus bets with additional offers.
On behalf of the company, Andrew Sneyd, EVP for marketing at FanDuel, said the gambling leader was very happy to team up with Mr. Barkley for the NBA Playoff Initiative. He believes the campaign will further strengthen the sportsbook's position in delivering additional value to the sports betting experience and approach new players in a unique way.
He added that the campaign provided an opportunity for the company to unleash its creative power and market capabilities. In addition, Sportsbook announced in a press release that advertisements will begin airing during the play-in tournament. It will also be broadcast through the conference finals, with the final commercial broadcast live during the finals.
In November 2022, FanDuel won the 2022 U.S. Gambling Award organized by Gambling.com for his sportsbook platform. The company's app won the Online Sportsbook of the Year award. The panel's judges pointed to Sportsbook's strong commitment to customer engagement through innovative promotions as one of the main reasons for voting for the brand.
At the end of 2022, the operator made another important announcement about its activities. It reported that users of online sportsbooks can now access peri-mutual bets on horse racing and sports betting with a single account. The news made Sportsbook the first American sports betting brand to debut such a feature.
BY: 바카라사이트