1. Promote High-Quality Content
Your content must contain useful information. Producing high-quality content entails creating pages that enhance time on page, decrease bounce rate, and deliver useful content to the user.
2. Develop a mobile-friendly website
If you have a distinct mobile website, its URL will be crawled and used for ranking rather than the desktop version.
3. Improve the Page Experience
As we've seen with the new Page Experience improvements, user experience (UX) has an impact on SEO. If you want to succeed in the SERPs, you must create a user experience that complements your SEO.