The six types of digital marketing are:
- Search Engine Optimization (SEO): Optimizing websites to rank higher in search engine results and increase organic traffic.
- Search Engine Marketing (SEM): Using paid advertising to appear in search engine results and drive targeted traffic.
- Social Media Marketing (SMM): Promoting products or services through social media platforms to engage with and expand the target audience.
- Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain customers.
- Email Marketing: Sending targeted emails to nurture leads, build customer relationships, and promote products or services.
- Influencer Marketing: Collaborating with influential individuals or personalities to reach and engage with a specific audience and promote products or services.