The digital landscape has transformed dramatically over a decade. What used to be a simple web presence and independent marketing channel for business owners has transformed into a necessity of a synchronized physical and digital ecosystem. The emergence of online selling channels from online marketplaces and social media shops to mobile shopping apps and affiliate websites has made data management a complex challenge. Each sales channel needs unique product data feed in line with its particular algorithmic requirements; here, businesses need professional data feed management services. When customer experience has become a key competitive factor contributing to business growth, the importance of shopping engine feed management or data feed management services goes further.
What Is Shopping Engine Feed Management?
Shopping engine feed management is a strategic practice of creating, optimizing, and managing a data feed informing about product information that is uploaded on shopping platforms and comparison-shopping engines like Google Shopping, Amazon, and eBay increasing perfect visibility of products with ranking advantage across.
What is Google Shopping Feed?
Google shopping feed is a spreadsheet created to describe and organise product catalogue in a Google-friendly format. Using the google shopping feed information, Google determines if your products are relevant to a particular search query. Google offers multiple programs in Google Shopping to assist merchants to sell more and to accommodate a wide range of products they intend to sell.
Google Shopping Feed Vs Shopping Engine Feed: The Difference
According to Google, a feed listing of products using groupings of attributes that define each product uniquely. A primary feed is the required data source used by Merchant Center to display the particular products on Google. Product Feed is a complete list of all of the products being sold online by a business whereas the Google Shopping Feed contains only the products to be displayed in Google ads.
Scope of Data Feed Management Services: How to Leverage Benefits of Feed Management
Product data feed management involves optimizing and tracking the product feeds in all the major shopping comparison engines (CSEs). Different CSEs have different format requirements. Data feed management services experts at e-commerce development companies structure the data feed according to the particular format. A standard feed product feed includes product name, price, product URL, product image, product description, product code, UPC or manufacturer code, brand etc. The standard scope of shopping engine feed management services includes-
- Categorization of feeds as per the taxonomy CSE
- Improving product data with additional information like product titles, descriptions, images, etc.
- Analyzing and optimizing product data with an SEO strategy to rank better
- Optimizing high-quality product images
- Product data cleansing involving reviewing and correcting any errors or inconsistencies in online product data
- Monitoring and updating product data feeds regularly ensuring up-to-date information
- Filling the missing attributes
- Validating the existing attributes
- Tracking CSEs product feed updates and changing the information accordingly
- Data-driven reporting and analytics detailing ROI in terms of improves CTR, conversion rates
Why Businesses Need Google Shopping Feed & Shopping Engine Feed Management Service: The Benefits
Professional product data feed management services, provided by a data feed management specialist agency, streamline the process of managing product data feeds ensuring that the products display accurately and effectively on various marketing channels. The data feed management or Google shopping feed management companies use automaton tools to faster the required formatting, optimization, and updates helping businesses to focus on core areas. Increased visibility drives more sales and profit with strengthened branding while improved data accuracy helps businesses to incorporate required changes in marketing strategies.
To have an edge in a competitive marketplace, businesses need both google shopping feed service and data feed management services. Managing these tasks needs expertise and experience backed by specific skills. Here comes the role of a prominent shopping engine feed management company. Need a trustworthy Google shopping feed or data feed management company? Samyak Online in New Delhi, having specialization in the Google shopping feed and data feed management, may be a perfect choice.