Your database contains contact information for your target audience.
- Customers
- Prospects
- Influencers
- Colleagues
- The press
The catalyst to cost-effective healthcare communications
Your marketing and branding efforts without your database would be costly, ineffective, and broad. Mass communication will always be less effective than targeted communications.Buy Email Lists Of Doctors A robust database is essential for marketing any pharmaceutical or biotechnology product, hospital or medical device.
Social media allows you to identify the recipient of your message and customize it to their specific interests or needs. You can also specify the delivery time, add links or other information to your message, and track key details about each recipient's interaction. You could save pennies per recipient.
These are all great advantages. It is important that your database is current and complete. You and your employees must ensure that they have all opened their Blackberries, Rolexes, address books, and pooled contacts. Make sure they keep them updated.
How do you build your address book database beyond compiling addresses? It's through social media, you guessed it.
Encourage people opt in...and share with a friend
Is your website inviting visitors to sign up for more information? It should.
The sign-up page should allow the person signing up to invite others to join your list. Likewise, your email campaigns should make it easy for recipients to refer others for a no-cost/no-obligation subscription to your emails or e-newsletters.
Social media gives you the chance to continue building and using your database. Beyond social media, ensure that your other communication channels-print and broadcast advertising as well as customer correspondence and public relations programs-reiterate the importance of your database and how easy it is to join.
Database Do's & Don'ts
DO:
It should be kept growing.
Keep it updated.
Use it.
DON'T:
Don't waste it by sending spam emails or enewsletters.
You can abuse it by sending emails often.
It can be misused by lending or selling it to third parties
Your database should not be used for direct marketing. CRM (Customer Relations Management) systems allow organizations to track, store, sort and track all information about their contacts and how they interact with them. This information can then be accessed by other employees within the organization.
CRM is not just technology. It is a way to do business. It shows that you are listening to your constituents and responding. By allowing you to see patterns in the beliefs and behavior of your target audience, CRM data can and should be used to inform your marketing and communication strategy. Use CRM to:
- Learn about the buying habits and preferences of your customers.
- Customers will respond more effectively if they are based on their spending patterns.
- To improve customer service and sales, implement company-wide strategies.