All subscription businesses want to be profitable, and in doing so they spend restless nights in planning and execution, finding out innovative ways to find new customers, and make more sales. However, one thing often ignored in the process is how efficiently you are retaining your newly-acquired customers. Are they spending a convincing amount of time using your products/services? Are they recommending you to people they know and love? What are their first and the latest impression about your brand? While various things collectively decide the nature of answers to these questions, a lot of it is solely depends on one thing: Customer experience!
A customer coming to your brand is the success of marketing but what if they are leaving to never return again? It is the failure of customer experience. Businesses – big or small, regardless of industries they serve, succeed because they know how to keep customers happy. Customer happiness, in plain simple English, is the most important pillar of a business. Shaken, it is the beginning of the end of a business. Solid, it will make you famous.
In subscription business too, customer experience is extremely important. This article will talk about this topic in our ongoing guide to subscription business challenges and how to fix them. Learn how giving customers a consistently rewarding experience can become a challenge for subscription businesses, and what businesses can do to make things great.
How SUBECOB is uniquely positioned to address the issues of subscription business customer experience
Many businesses fail to provide consistently rewarding customer experience because they fail to use the right tools. Subscription businesses must use a tool that simplifies the entire experience of customers, right from onboarding to usage and beyond. This is where they have SUBECOB – one platform to simplify subscription life-cycle with better visibility, more control and results.
This is a glimpse of what SUBECOB can do for you to improve customer experience in subscription business –
- Take customer experience to the next level with advanced Customer Portal that enables self-registration, account maintenance and shopping cart functionality etc.
- Roll out new pricing strategies—from trials, free months and rollover to promotions and discounts. Do all of that seamlessly to spot the right mix for each audience and vertical market.
- Give customers unique variations of products and services, encouraging first-time customers turn into life-long customers.
- Optimize your subscription-based offerings with customer-centric reporting and market intelligence.
- Ensure accurate and timely billing and payment for services.
And then there are several other features that make SUBECOB the NO 1 subscription billing management software for growing businesses across industries. Why not request for a demo to see the magic? Even if you are ready, no worries! Try the free version presently available for 1-99 customers. It’s a limited time offer. Hurry!