Digital printing is a process that transfers images directly to a variety of media, rather than using a metal print plate as traditional offset methods. This technology has a smaller environmental impact than lithography and offers greater flexibility when it comes to customizing printed materials.
Small Format Digital Printing
Today, businesses are turning to digital printing for the ability to produce short run jobs that require less setup than traditional offset. From direct mailing postcards and brochures to flyers and banners, these small style jobs are very cost effective marketing solutions that keep your brand top of mind and help to drive customer loyalty.
When it comes to utilizing the power of digital printing, you need to be aware of a few key factors to ensure that your print is a success. The most important factor is to make sure that you are working with a printer that can create your files in a way that will produce the best possible results for your small format project.
RESOLUTIONS
A great rule of thumb when it comes to large format digital printing is to stick with vector images such as EPS or AI. These images can be scaled limitlessly so they will not pixelate when you go for a larger print job.
FINISHING
While almost all finishing options are now available to a small format digital press, it is still essential that you discuss these with your supplier prior to production. Paper stocks that have a high water content or a rough surface can be difficult to work with on a digital press and some laminates and foils will not adhere to the ink on the sheet.