In an online landscape, a brand's copyrights and trademarks are readily accessible. With endless opportunities for fraudsters to infringe on credentials, brand owners are becoming more diligent in their digital enforcement. While an ad fraud detection company can offer tailor-made services to enable business authentication and safeguard your brand, as a 21st-century marketing team or company, you need to learn a few parameters first.
If you think your company has been experiencing brand infringement recently, schedule an appointment with Virus Positive Technologies. But before that, this post shall elucidate everything about brand or trademark infringement.
Brand Infringement – An Opportunity for Fraudsters to Misuse a Brand's Trademarks and Copyrights
Did you know almost 85% of brands experience trademark infringement these days? With technological advancements, the online era has introduced unprecedented prospects for growth. But at the same time, it has created possibilities for nefarious actors to infringe and violate the company's IP or intellectual property rights.
Understanding how this malicious activity occurs is the foundation step to reinforce the brand's reputational integrity. That's where the discussion of brand or trademark infringement comes into being.
In short, brand infringement is an illegal and unauthorized use of the company's copyrighted materials. And infringing these trademarks, copyrights, and intellectual properties is trademark infringement.
When a malicious actor uses a brand or company's IP to attract potential leads, it is trademark infringement. It is a common strategy devised by nefarious affiliates to misuse a brand's properties like slogans, name, logo, etc. to generate traffic. This act hits the establishment's digital reputation and brand identity, misleading prospective and loyal consumers.
Detrimental Impacts of Trademark Infringement
When fraudsters intend to infringe on your brand and gain unauthorized access, they devise the best strategies to access your sensitive and private information and cause these detrimental impacts on your company:
- Loss of Brand Identity
A brand has some intellectual properties. Once the fraudster steals them, the company loses the IP. Besides, your brand also loses its prominence among loyal customers. Thus, they no longer find your company authentic, so they avoid future purchases. They mistakenly believe that you have created low-quality products.
- Loyal Customers Become Confused
As the fraudster steals your company's intellectual properties, it creates confusion among customers. They do not find a process to contact you. So it leads to a loss of leads and sales. Moreover, your brand experiences reputational damage through negative reviews created by your previous customers.
Outlining the 4 Most Common Types of Trademark Infringement
Given below are the four types of trademark infringement:
- Session Hijacking: An attack where fraudsters distribute adware through browser apps and extensions
- Phishing Attacks: Malicious actors misuse a company's IP by using customer details
- Domain Spoofing: It occurs when a fraudster intentionally buys domain names of your company but with different spellings (given the common practice of mistyping among customers)
- Social Media Attacks: Malicious affiliates make use of social media accounts to connect customers and impersonate your brand
Protect Your Brand with Brand Prevention Solutions by Virus Positive Technologies
No successful establishments want to lose the trust of loyal consumers. Thus, maintaining an outstanding reputation amongst customers holds supreme significance. Once you have a strong image established in your customers' minds, your company becomes more vulnerable to malicious activities.
That's where Virus Positive Technologies can serve you the right solutions. If you think your brand is not safe, you can get in touch with Virus Positive Technologies. As a pioneer in monitoring ad fraud, the company walks an extra mile to safeguard your brand identity. By eliminating invasive promotions, it prevents your customers' journey and recovers revenues through these three solutions:
- App2App
An in-depth extension analyzer, App2App detects and analyzes web stores to produce data sets used by organizations, security researchers, and marketers. Also, it can identify privacy and security risks posed by any extension.
- Affitraps
It is an automated ad fraud detection tool that adds a layer of transparency to the captured data set. It identifies cookie stuffing and has a strong reporting platform, configuring input scans and views output reports.
- Paid Search Monitoring Tool
These tools automate affiliate policy compliance monitoring and identify nefarious affiliates bidding on the brand. VPT can offer round-the-clock services to eliminate cookie stuffing, prevent fraudsters from hijacking paid ad searches, and improve ROI.
VPT has assisted the world's most popular brands in mitigating risks of trademark infringement and offering the best brand protection solutions.
With the help of the above monitoring tools and technologies, professionals at VPT can protect your brand from infringement and other cyber threats. VPT professionals formulate a multifaceted brand protection strategy to maintain your brand name. Seek consultation for affiliate fraud monitoring services by scheduling your appointment at the earliest.