Keyword clustering is an SEO practice that is used to group related keywords based on their implied intent. It helps create a collection of keywords that represent searchers with similar search intent. Beneficially, this helps your website rank higher, attract more qualified leads, and will boost important SEO metrics as well.
The process of keyword clustering is simpler than you think but can be time-consuming as it depends on how specific your niche is. So let's know how to do keyword clustering -
- Start compiling the list of keywords
- Identify the core term to create your groups
- Create a cluster for each page
- Create a pillar page that delivers information about your topic
While doing keyword clustering, you need to prevent mistakes like keyword cannibalism and forgetting to add internal links. Conducting clustering will not only help you boost ranking but it will futureproof your website. Ultimately, what keyword clustering does is get you one step closer to your marketing strategy.