Optimizing organic search results should be your top focus when developing an SEO plan for a site serving a higher education audience. If you want to know how to get people to visit your site, you need to know how Google pages rank. Developing a search engine optimization (SEO) plan for a website devoted to higher learning requires careful consideration of Google's search engine results page (SERP) criteria. With so many other options available, it's important to put in the time and effort required to optimize your site for search engine results page (SERP) rankings. You can improve your long-term planning by developing a more tactical approach.
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