In this article, the author has mentioned Facebook stories and how it is effective for marketing. The author even added how the stories can be advantageous for brands. 

Facebook, one of the top-rated social media platforms, is well-known for entertainment and advertising at the same time. Day by day this medium is updating itself to the best to grab the attention of the users and surf more and more on this platform. One such recent update is Facebook Stories. Let's have a brief study of what it is. 

What Are Facebook Stories?

A feature of Facebook involves pictures or videos uploaded to the top column of the news feed by the user. It remains up to 24 hours for the other users to see and reply. People upload stories to grab the attention of users or to promote their brands on their online pages. More than entertainment, marketers have stepped up a large foot on Facebook to target the audience. To make your story more eye-catching, you can edit it with different filters and add text/emojis as well. You can use this feature for:

• Letting the users know about your marketing concept
• Announce important updates
• Host surveys or giveaways
• Focusing on sales and discounts

How Brands Grab The Advantage Of Facebook Stories?

Brands are taking great advantage of this feature in many ways. Let's see how:

Exciting Content:

The content you post in the story should be exciting and relevant enough for your viewers to understand the concept behind it. A story-telling post makes it look fascinating in front of the audience to build trust and a good relationship with the marketers. 

Unique Approach:

The approach of your content to its viewers should be a unique way. Make sure to create a post of your own instead of copying it from your competitors. Also, avoid posting the same content on different platforms, as users expect fresh ideas from marketers. 

Focus On Brand:

Focusing on your brand is one of the most crucial steps for attracting viewers to your page. Add live filters to your post to make it look creative and engaging. Overall, editing more and more will help you create intriguing content for your brand. Like:

• The filters must be relevant
• Add interesting themes
• Use color and fonts with your brand image

How To Create A Facebook Story?

Creating Facebook stories isn't a difficult task, especially for nomophobia. You can design it either from your mobile or from the browser. Let's see how:

For Mobile Users:

• Open the Facebook app on your phone.
• Swipe right to open the camera.
• Create your story content.
• Click on next.
• Click on the change and select the page you want to add the story.
• Select 'Your Story.'
• Tap on the send button.

For Desktop Users:

• Open the browser and log in to your Facebook account.
•  Go to your Facebook page.
• Find and click the 'Add To Story' button.
• Create your content.
• Tap on the 'Add To Story' button.

And bingo! You successfully created your Facebook story. 

Wrapping Up:

Hence, Facebook stories are one of the best updates on Facebook and are beneficial for marketers to promote their brands and product. So, we hope that this article helps to understand the concept of Facebook stories in a better way.