Influencer marketing on shoppable platforms has become a significant part of the fashion industry, but it also raises ethical concerns. To ensure responsible practices, influencers and brands must prioritize authenticity and transparency. By following disclosure guidelines and avoiding false or misleading claims, influencers can maintain their credibility with their audience, while brands can ensure that their products are being promoted honestly.
Source URL : https://buywithshopping1.blogspot.com/2023/05/navigating-the-ethics-of-influencer-marketing-on-shoppable-platforms-a-guide-to-responsible-practices.html