Mobile marketing is any marketing activity targeting people using their mobile devices, such as smartphones and tablets. This can encompass a wide range of strategies and techniques, all aimed at reaching and engaging this massive audience. In this article, we will be discussing the types of mobile marketing strategies.
Imagine having a whole toolbox full of tricks to reach potential customers directly on their phones. That’s the beauty of mobile marketing! We have discussed the advantages and disadvantages of mobile marketing in another post.
Let’s dive into some of the most popular features of mobile marketing.
Types of Mobile Marketing Strategies
Let’s dive into some of the most popular tools in this toolbox:
1. SMS Marketing
2. In-game Mobile Marketing
3. Location-Based Marketing
4. Push Notifications
5. Social Media Advertising
6. QR Codes