Marketing in healthcare has always been a unique challenge for professionals in the field. Balancing the needs and wants of both the healthcare providers and their clients is no easy task. To successfully meet this challenge, it’s important to understand the five key building blocks that provide structure to healthcare marketing: the five P’s. In this article, we’ll discuss what these five P’s are, why they matter, and how you can apply them to create a strategic plan tailored to your organization’s needs.
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