On-page SEO and off-page SEO are the two pillars of digital marketing strategy. On-page SEO focuses on optimizing your website's content and technical elements to make it more visible to search engines. Off-page SEO focuses on building backlinks and increasing brand awareness. To create a successful digital marketing strategy, you need to focus on both on-page and off-page SEO. By optimizing your website's content and technical elements, and building backlinks from high-quality websites, you can improve your website's visibility in search engine results pages (SERPs) and attract more visitors to your site. This can lead to increased sales, leads, and brand awareness.