OK Financial Group, which was founded in 2013, marks the 10th anniversary of its foundation in 2023. The OK Financial Group, which has declared a major change by announcing a commemorative emblem with the intention of revisiting the glory days to mark a meaningful time, is bringing more fans to Ansan Sangnoksu Gymnasium by making diverse and new movements outside the court and in meeting with fans.
1. Pursuing newness worthy of the 10th anniversary of the foundation
OK Financial Group is adding new elements in line with the meaningful 10th anniversary of its foundation, creating another reason for fans to visit Ansan Sangnoksu Gymnasium.
For the first time in a volleyball team, OK Financial Group collaborated with Oxford, a block company, to produce a special MD to commemorate its 10th anniversary. The block figure that looks like a player is providing new player figures to fans who visit Ansan Sangnoksu Gymnasium in every game. Starting with the home opening game of Ok Financial Group's director figure, Ok Financial Group has introduced different player figures in each game, drawing positive responses from fans.
In addition to the special MD, it has also produced a cheering song for the 10th anniversary with music creator "Oh Thank You" to provide new joy to fans.
Ahead of the opening of the season, Ansan Sangnoksu Gymnasium was sold out in 1,397 days as 2,440 spectators visited the home opening game on October 20 due to the active promotion of new marketing elements such as special MD and the increased expectations of winning the cup. 스포츠토토
2. Closer to my favorite player, upgraded 'Fan Friendly'
The new program, which will be held at home games, is also expanding to allow fans to breathe more closely and face each other. With the 2023-24 season ahead, the locker room is being fully renewed, and the locker room tour is underway before the game through pre-application.
This season, after the game, the team's locker room meetings are also uploaded on YouTube with some cameras, solving what fans have been curious about and giving them an opportunity to experience the space of the players they support.
Through mini fan signing events involving players who are not registered in the entry of the game, the opportunity for fans and players to see closely has been expanded. It is difficult to hold fan signing events involving all players during the season due to tight schedules, but small-scale fan signing events have been held to provide a window for fans and players to touch.
The high-five event after the end of the game, which has been underway since last season, is still gaining huge popularity. OK Financial Group season membership buyers can participate in the "high-five on the way home" after the game, and various gifts are also provided to the fans who show greater interest.
In addition, "Puma MVP" was newly established this season with Puma, a global sports brand that has been an official sponsor of OK Financial Group since 2021. Puma MVP is more meaningful in that the winner is selected through fan voting every round, and the fan also holds the MVP award. Thanks to Puma's continued active support in various fields, the scope of marketing is widening. For reference, the first-round winner is Bayarsai Batsu (registered name Bayarsaihan), and the second-round winner is Song Hee-chae.
3. More benefits, things to enjoy, and why in-person at Sangnoksu Gymnasium is more enjoyable
Ansan Sangnoksu Gymnasium, the home stadium of OK Financial Group, is the closest V-League stadium where fans can see the players. Adding to this atmosphere and passionate cheering, Sangnoksu Gymnasium was previously called a "good stadium for viewing" and a "good stadium for the first in-person experience." On top of that, interest in OK Financial Group's home game intuition has grown with new MD products in line with the 10th anniversary of the foundation and additional benefits given at the time of in-person.
In fact, the number of inquiries for group viewing at schools and local institutions in Ansan has increased compared to before, and the participation rate of attendance check events, one of the signature events of OK Financial Group, can also be seen. The attendance check event is a special event that only fans who visit Sangnoksu Gymnasium in person can enjoy. Fans who visit Sangnoksu Gymnasium in all three home games that are held every round, receive "attendance check stickers" and participate in the attendance check event can get a special prize for the last home game of the round.
Thanks to the steady special benefits for "intuition," the number of participants in the first round of this season increased by 45% compared to last season's first-round attendance check event. The number of participants in the second round also increased by 70% compared to the previous year, giving a glimpse of the high willingness of fans to revisit Sangnoksu Gymnasium once visited. OK Financial Group is striving to provide additional benefits by providing MD of player illustration characters to fans who have completed attendance check events this season.
Coach Ogi no Masahiro, who took the helm of OK Financial Group this season, is also actively suggesting opinions on marketing, with the team and secretariat putting their heads together to pursue marketing worthy of "fan friendly." Coach Ogi no is paying a lot of attention to communication with fans outside the stadium, such as suggesting opinions on various events such as mini fan signings.
An official from OK Financial Group said, "We would like to thank all the fans, including Ansan fans, who have shown great interest in OK Financial Group, including filling up the 10,000-won audience from the opening game of the home." We are continuously trying new marketing to match the 10th anniversary of the foundation, and are gathering ideas so that Ansan fans can feel even a little more enjoyable when they visit the stadium. Please pay a lot of attention to the new event in the future."
OK Financial Group, which celebrates its 10th anniversary, is always ready to be with its fans.