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MGM RESORT INK BCLC SAYS NEW GAMESENCE AGREEMENT

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MGM Resorts International Promises Responsible Gambling By Expanding Partnership With British Columbia Lottery Company. Betting leader and online brand BetMGM have agreed to a five-year deal with BCLC's market-leading responsibility game program, GameSense. The program helps betting companies make informed choices when playing games.

 

BetMGM is an online joint venture between MGM Resorts and Entain, and the online brand fully integrated GameSense into its desktop and mobile platforms last year. In this way, we can provide users with the services of award-winning player protection programs available throughout MGM Resorts' land-based properties from 2017 and place restrictions on play by betters.

 

As part of the contract renewal, MGM Resorts and BCLC will provide additional information on their commitment to responsible gambling research during the New Horizons in Responsible Damping Conference in Vancouver, BC. News of the contract comes after the gambling leader announced that he will be joining the National Problem Gambling Committee during Problem Gambling Awareness Month.

 

Part of the new commitment to the partnership is to provide comprehensive, research-based responsibility game training for employees throughout the year, which will actively encourage responsible play and improve their ability to solve gambling problems through player programs.

 

In addition, BetMGM previously introduced a new commitment to display responsible gambling messages in partnership with GameSense throughout its marketing campaign. As part of that, such messages are included within BetMGM's mobile app and advertising plans. This includes billboards, TV commercials, print and radio advertising in the United States and Canada.

 

The operator has posted banners on retail sportsbooks as well as digital and social platforms. Meanwhile, operators and online brands continue to work with America Gaming Association's Have a Game Plan. ™ Betting Responsibly ® A public service campaign that trains new and experienced betters on responsible legal sports betting.

 

As a leading online gambling and sports betting brand, BetMGM was one of the first major operators to debut for third-party operators and suppliers in Ontario's open eye gaming segment. But shortly after its provincial launch, the platform was fined by the Alcohol and Gaming Commission for violating Internet gaming standards.

 

Online sportsbooks and casinos were fined C$48,000 for failing to comply with standards 2.04 and 2.05 of state regulations, according to regulators. The sanctions were against three separate tweets posted in early April 2022. AGCO said one of the tweets promoted "CA$240,000 launch party," the second promoting CA$10 casino betting advertising and the third promoting "Jimmy Hendrix Free Spin Friday."

 

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