According to market researchers, the average annual growth rate for the vape business is almost 24%. It means this industry is going to grow despite economic turmoil. It is safe to say that the vaping industry is still in its infancy. As such, companies selling vape products have much to learn from their experiences and market forecasts.
Strict government regulations and stringent marketing guidelines make it difficult for businesses to promote their products, even with the aid of the best vape marketing company. Vape brands also need to watch out for all the rules enforced by social media platforms to control vape advertising.
Naturally, when it comes to promoting products, every major channel for attracting paid traffic is effectively closed. Vape brands wonder whether there are any opportunities for them online. If you own a vape brand or if you are an online retailer of vape products, you need to read this.
Utilizing Influencers
The act of using influencers to promote vape products and brands is controversial, to say the least. After all, many brands have got it wrong! However, there are a few approaches and strategies followed by the best vape marketing company that will ensure every vape-related content on influencer channels targets those of a legal age. One such tactic is age-gating on platforms like YouTube and Instagram.
SEO for Vape
The most crucial aspect of vape marketing is the brand value of the business. A company’s website is its face in the digital world. No matter how many retail partners you have or how attractive your physical store is, the absence of a website will prevent you from moving up in the digital world. Your company website is the home of your brand. You can take steps to optimize it and drive relevant search traffic, but you must not do so at the expense of your brand experience.
That’s why every vape marketing company prioritizes SEO or Search Engine Optimization. It is an immensely powerful tool for websites that can’t advertise their products. Alcohol is an appropriate example. SEO for vape brands can be exciting primarily because of the number of features provided by Google that you can use to amplify your business for free.
Email Marketing
Email marketing still rocks. It is here to stay, and it is monumentally useful to the vaping industry. Depending on organic growth for acquisition efforts means your own data and existing customers are all the more valuable. Making an email marketing campaign successful is not just about offering discounts. Giving a 10% off for Black Friday is not anything special.
The filter for email marketing must be the same as any other marketing channel, but only if your campaign engages and educates the audience. Hit the send button if it does, but if not, please refrain from doing so.
Social Media
Before the best vape marketing company undertakes social media marketing ventures for a vape brand, it age-restricts all social media accounts. Yes, it affects visibility, but avoiding it will impact engagement significantly. By age-restricting all social media accounts, you can dodge a shadow-banned life!
Wrapping it Up
Here is one last piece of advice for you – never ignore your brand story or your values. Let everyone know what your brand cares about. Inform your followers about the communities you support.
It is better to be “everything” for a handful of communities instead of being “the cheapest product in the market.”