Broken link building is the process of identifying broken and outdated links on other websites and offering website owners a replacement link with complete and relevant content. It is beneficial for both the parties, as it increases your credibility and offers prospective clients viable links that help the audience trust their content. Implementing a broken link-building campaign improves authority, on-page SEO, and efficiency.
Broken link building requires a systematic approach that helps you get the most out of it. Let's look at the steps you need to follow in order to execute a broken link-building campaign -
- The first thing you need to do is Select a tool to find broken links
- Determine the ones you can replace to benefit your proposition
- Develop excellent and quality content
- After creating and updating content, create your outreach mail
- If you don't get a reply to your mail, send another follow-up email.
There are many reasons that leads to broken links, so always be on the lookout for areas you can exploit. Moreover, it can be a great way to build relevant backlinks to your own content by taking advantage of pages your competitors have removed.