Large format printing can be a cost-effective way to boost visibility for your business. Whether it’s an attention-grabbing billboard or a simple gig poster, your local Snap Centre can help.
Wide-format printers use specialised ink to produce quality prints with vivid colours that resist fading over time. This printing technique is also suitable for many different materials and applications.
What is Large Format Printing?
Large format printing, also known as wide-format printing, is a type of digital printmaking that produces prints in larger-than-normal sizes. It uses special production equipment that can handle oversized print jobs, such as banners, posters, and trade show displays.
Large-format printing can help businesses make a big impact with their marketing materials. It’s a great way to draw attention to a sale, promote a new product, or stand out at a trade show. It’s also a great option for in-house projects, such as a poster to announce a new product launch or a banner celebrating an employee achievement. There are many different types of large-format prints, and the options are limited only by your creativity. Here are some of the most common options:
Banners
Banners are an easy and classic way to advertise events, businesses, products, and services. They can be hung anywhere to attract attention. The graphic design of a banner is what gives it life and makes it stand out from other signage types.
Rectangular banners are usually located at the headwaters or bottom (468x90, 728x90...). Skyscrapers are placed in the left or right column (120x600, 160x600..). Page stealers are integrated into articles, and expandable are a new version that appears as an overlay on a page.
Fashion banners can showcase high-quality images of models and themed outfit looks for stores, shops, and events. They can also promote the brand’s social media or online presence. HR banners help connect with audiences upon hiring or recruiting activities. Festive birthday banners can provide celebrants’ details or simply act as decorations for parties and other establishments.
Posters
Posters are an effective way to advertise an event, message or brand. They can be either entirely graphical or primarily textual. A successful poster is able to communicate its idea in an eye-catching, memorable way.
Whether you want to highlight your company's latest products or announce an upcoming event, the key to creating an effective poster is knowing your audience. Choose a design with colors and fonts that appeal to your target market, or opt for a minimalist layout that is easy to read and digest.
Poster templates already feature realistic placeholder content, so all you need to do is replace the existing text boxes with your own content. You can also add visuals like photos, illustrations and icons from the built-in library to enhance your poster's appeal.
Signage
Signage is a term that covers any type of graphic display intended to convey information. It can include both pictures and text, although many signs rely only on images, while others omit text altogether. Signage is used in a variety of ways, including to promote, inform, direct, or identify services and facilities. It can also be used to persuade or deter behaviour.
Whether you’re looking to entice customers into your shop, raise brand awareness or advertise an event, large format printing is the perfect way to do it. From banners to posters and signage, these high quality products come in a wide range of designs that are limited only by your imagination. And with the right company, you can make sure your printed graphics are of the highest standard.
Plan Printing
Digital printing is a technique where images and data are printed directly from a computer onto paper, canvas or other materials. This is much more cost-effective than traditional printing and provides greater flexibility with regards to size, colour and image quality.
Plan prints are used in the architectural, house building, engineering and construction industries as well as for printing sewing patterns. They are a great way to accurately print drawings, plans and elevations to scale. They are also used by estimators and quantity surveyors when preparing bills of quantities.
The best file formats for large-scale prints are TIFF and PDF. These file formats are flexible and provide the best results. They are highly compatible and compressible, allowing them to be used on various platforms without loss of quality or integrity.