The year 2022 brought back some semblance of normality to businesses, economies, and markets as they slowly transitioned into the pre-pandemic status. Despite challenges, the economic recovery was steady, backed by increased investments in key sectors and a well-thought-out strategy roadmap to leapfrog the industry. This also translated into the growth of the direct selling industry, which displayed immense resilience during the pandemic and continued to soar even in the face of adversity. According to a FICCI-KPMG report, the industry is expected to touch Rs 645 billion by 2025, backed by the fact that over 16 percent of direct sales companies registered growth in the past five years; and this number is expected to rise in the future.
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