Google Ads is an advertising platform that operates a pay-per-click model in which advertisers have to pay a small amount to Google to run advertising campaigns.
Google has tons of metrics that are important to look at for the successful implementation of campaigns, and those metrics can be overwhelming for marketers. Therefore, monitoring Google Ads metrics on a daily basis can help you get the most value for your money.
Now, let's take a look at the most important Google Ads metrics to track daily, which make your campaign more effective -
- Impressions
- Clicks by campaign
- Return on Ad spend
- Total clicks and CTR
- Cost and CPC
- Bounce Rate
- Conversions and conversion rate
To summarize, keeping track of these metrics eventually increases the ROI and performance of your campaign. But we understand that all these metrics are neither desirable nor possible to track. You can choose the most relevant ones to follow the campaign performance.