SMEs must constantly improve interaction on their mobile apps to stand out and boost conversions as more companies go mobile to cater to the needs of consumers on the go. Encourage highly engaged user behaviour to increase app discoverability and revenue. To decrease user attrition or drop-off, engage with users in a meaningful and personal way.
Design Email Campaigns
Email campaigns come in a variety of formats and can be specifically created to remind app users about their abandoned shopping carts.
Provide Customer a Wishlist
Give them the option to make a shopping list they can use when they go to the store. Make it simple for users to email the lists to other people, so that they may send a grocery list to their specials, for example.
Social Activities
The majority of people like to lend a hand, and online forums give them a secure, practical way to do so. Users who are searching for information can locate dependable testimonials from actual customers.
Turn App Gamify
Make your item into a game. For amusement, a golf supply firm, for instance, could include a mini-golf game in their app or any quiz or questionnaire list.
Make the most out of app onboarding
Your app needs to be user-friendly and accessible. Effective onboarding, according to Localytics, can increase app engagement by 50%.
Value the users time
Don't have users scroll through a tonne of text-heavy screens before allowing them to independently test out the app's functions.
Give exclusives to mobile app users
Offer a special deal or gift especially for mobile users, organise a competition that is only accessible through an app, or give them first access to make reservations for impending "hot" products.
Make the experience personal
Use the customer's name wherever possible, even if it's merely a "welcome back" tag. Make customised special offers and product suggestions using the client information you have gathered, such as their browsing and purchasing patterns.
Mobile apps can be an effective tool for interacting with your customers and gaining their loyalty. But keep in mind that you only get one chance to make a good first impression, so before you release your app, make sure it does. You'll probably be pleasantly surprised by your clients' response if you create a well-designed app for them.