A technical SEO audit is a process of analyzing a site's health in relation to the quest to improve organic rankings. It’s important to conduct regular technical SEO audits as it helps eliminate the aspect harming your client’s website growth and efficiently implement an SEO strategy.
However, the frequency of your audits largely depends on the size of your client's website. Thus, the more errors you find through your audit, the longer it will take to resolve them.
So, let's have a look at what specifically we need to execute for a successful SEO audit process of your client's blog -
- Crawl the entire website
- Set up a testing mirror for testing changes
- Review the XML sitemap
- Perform a link-building audit
- Check for page load speed errors
- Use Google analytics to check the daily site activity metrics
Before investing in content creation, make sure that you have a great technical SEO strategy as it helps in optimizing websites so that they are easy to understand for users and indexing bots. As SEO is a continuous process, you need to be versatile with Google algorithm updates. Hope you have understood why all businesses need SEO audits and how it can help them to identify the most critical errors.