The PFL's deal comes months after the Ultimate Fighting Championship (UFC) confirmed a similar deal with Prohivet. In another new link between martial arts and betting, the UFC announced yesterday (19th) that Stakes, an online gambling operator, would be its new sponsorship partner. 파친코
The Stakes and UFC offer promotions and VIP experiences, and they will work together to enhance the organization's betting experience on events. Exclusive content with UFC fighters, such as Israel Adesanya, who became the steak's first brand ambassador, will also be offered.
Stake recently became the sole title sponsor of the Sauber Group's Formula One team, which consists of an exclusive contract covering the 2024 and 2025 seasons.
Stake joined the Sauber team as a co-title sponsor last year. The team was known as Alfa Romeo F1 Team Stake during the 2023 campaign.
"We are excited to partner with exciting and emerging brands like Stake to provide fans with exclusive digital and social content as well as innovative gaming experiences," said Nick Smith, UFC's vice president of global partnerships. "UFC takes pride in being an innovator, and Stake is a unique way for fans to experience the UFC's actions and excitement."